- Green product already gains popularity in select markets where it was launched last year
Ambuja Cement’s innovative green building offering– Ambuja Plus Cool Walls – for Individual Home Builders (IHB) has been recently unveiled in Nagpur, Maharashtra. This launch follows the product’s introduction in the select markets in Gujarat, Punjab, Himachal Pradesh and Chhattisgarh where it has been gradually gaining popularity.
The revolutionary product with ‘Heat Barrier Technology’ ensures maintenance of a 5° C temperature difference indoors; no matter how hot or cold the external temperature is; thus saving energy. With Nagpur weather is characterised with a tropical wet and dry climate, and the summer months sometimes recording as high as 48-degree Celsius, Ambuja Plus Cool Walls will prevent the heat from entering into the walls. Likewise, when mercury dips, this product’s insulating properties keep home interiors warm. The product also helps in extending the life of house paint and prevents efflorescence which is a very common phenomenon with brick walls.
Commenting on the launch of this advanced offering, MD & CEO Ajay Kapur said, “Since our inception, innovation has been the hallmark of all our offerings and we have always endeavoured to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India’s efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment towards introducing products that deliver high strength and performance while strongly integrating sustainability traits.”
“The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house. We are confident that this new product will provide further impetus to our Group’s vision,” added Mr Kapur.
This greener alternative made of aerated autoclaved concrete blocks is also stronger than any ordinary wall and less dense. In fact, this is the first time that a leading cement manufacturer has offered a masonry solution, addressing the needs of the diverse and unorganised IHB segment.
Ambuja Cement’s Sales Director (West & South) Pannkaj Mota said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the home builders’ community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, the product is equipped with ‘Heat Barrier Technology’, an innovative green building property that provides thermal insulation.”
Traditionally, clay brick walls need to be cured whereas Ambuja Plus Cool Walls with heat-resistant concrete blocks and Blockol (Block Jointing Mortar) does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.