Ambuja Cements has significantly bolstered its intellectual capital through a strategic focus on digital transformation, R&D and innovation. The Company has invested in advanced data analytics and machine learning tools to enhance operational efficiency and predictive maintenance. The Company has prioritised the development of its workforce by offering comprehensive training programmes and fostering a culture of continuous improvement. Collaboration with leading academic institutions and industry experts has further enriched its intellectual resources, driving sustainable practices and cutting-edge research. These efforts have fortified Ambuja Cements’ position as an industry leader contributed to long-term value creation.
Focus Areas
| Responsible Products and Sustainable Construction | Technical Services | Accelerated Digitalisation |
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Development and Key Initiatives
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Key Performance Indicators
1.15 Mn MT
Kawach Sales Volume Achieved in FY 2024-25 |
91,660
Ambuja Certified Technology Sites
Dedicated B2B & B2C teams
serving customers
Tailor-made solutions
for every construction need
Rainwater Harvesting Guidance &
Solutions
AI-powered Efficiency Optimisation
Enhancing scalability
across entire value chain |
124 bots
Performing Automated Tasks, 24x7
23%
Route Deviation Reduction in Logistics through AI
3,000
Sales and Technical Members using the Digital CRM Platform
23,000
Channel Partners using the Digital CRM Platform
6,20,000
Contractors on the Digital Platform with the Highest-ever Payout |
Material Topics
- 1 Customer Satisfaction
- 2 Sustainable Construction
- 3 Economic Performance
Stakeholders Impacted
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Investors and Shareholders
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Channel Partners
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Suppliers
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Customers
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Employees
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Community and NGOs
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Government and Regulatory Bodies
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Construction Professionals
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Industry Associations
SDGs Impacted
Overview
As a leader in technology, the Company has cemented its position by prioritising research, developing sustainable products, optimising resource usage, and driving decarbonisation in the cement industry. Ambuja Cements is advancing digitalisation across its value chain to enhance its competitive edge and future-proof its operations.
Sustainable Construction Solutions
The Company is dedicated to reducing its carbon footprint while enhancing product quality and staying true to its brand promise. Ambuja Cements’ offerings help customers and construction professionals lower environmental impact, manage maintenance, and reduce operational costs, resulting in more sustainable projects. Throughout the year, the Company expanded its portfolio of green products.
GRIHA Council’s Green Product Certification and Enlistment
Ambuja’s blended cement products— Ambuja Cement, Ambuja Plus, Ambuja Kawach and Ambuja Compocem—are certified by and listed in GRIHA’s Green Product Catalogue. GRIHA (Green Rating for Integrated Habitat Assessment), developed by India’s Ministry of New and Renewable Energy, is a national green rating system. These products meet rigorous third-party tests and environmental standards. The Company also supports Individual Home Builders (IHBs) by ensuring timely product distribution and optimising warehouse operations for sustainable practices. Ambuja’s products were evaluated by the GRIHA Council based on third-party test results, environmental certifications and other criteria, covering all its plants nationwide.
Ambuja Certified Technology
The 'Sapno Ka Ghar' project leverages Ambuja Certified Technology to ensure that every home is built to superior quality and sustainability standards. Registered contractors and engineers from the Ambuja Abhimaan loyalty programme implement ACT, with their performance recognised through Star Rating ACT Certificates. This system not only encourages greater ownership and expands the number of ACT-converted sites but also directly benefits the end customer by ensuring that homes are more durable, energy-efficient and environmentally sustainable— ultimately turning the dream of a high-quality, long-lasting home into reality.
91,660
Ambuja Certified Technology
(ACT) sites
Ambuja Abhimaan
Ambuja Abhimaan leverages Ambuja-certified technology to strengthen and reinforce relationships with loyal contractors. This loyalty programme empowers contractors to build stronger homes using Ambuja Certified Technology (ACT). To date, 2.93 lakhs contractors have enrolled in Ambuja Abhimaan.
Transforming Construction through Innovation
Ambuja Cements' state-ofthe-art Research & Development Centre is reshaping construction by blending technology, sustainability, and advanced science to create superior cement products with hourly quality monitoring from quarry to delivery.
With over a century of expertise, the Company develops future-ready, application-based solutions backed by rigorous testing methods to meet evolving industry needs. Ambuja’s quality management systems and diagnostic support ensure exceptional performance. For Ambuja Cements, innovation is an ongoing journey, and the R&D Centre is at the heart of this commitment, driving excellence and contributing to a stronger, more resilient world—one breakthrough at a time.
Empowering Engineers and Architects
Recognising the crucial role engineers and architects play in shaping infrastructure, the Company, in collaboration with IIT Kanpur, launched the Executive Excellence Programme (EEP)—a four-day residential certification course for construction professionals. Designed by IIT professors, the programme aimed to enhance technical expertise by covering cutting-edge industry topics.
The programme, fully sponsored by the Group, selected participants from states like Uttar Pradesh, Madhya Pradesh, Delhi and Uttarakhand, including professionals from organisations like Delhi Metro Rail Corporation and MAX Infra. A highlight was a tech talk by Mr. Umesh Soni, National Head - Technical Services, on concrete innovations and advanced materials like UHPC. The initiative received exceptional feedback, with participants praising the enriching learning experience and valuable networking opportunities.
Ambuja Knowledge Sharing Initiative
Ambuja Knowledge Sharing Initiative is a platform established by the Company to support architects and engineers across 18 locations in India. The initiative focuses on educating construction professionals about sustainable building practices, advanced materials, and techniques through both physical and virtual sessions, reaching over 24,460 professionals.
Digitalisation
As a forward-thinking adopter of digitalisation, the Company has seamlessly integrated digital tools across its core operations, including sales, logistics, material management, manufacturing, control systems, and technology. Ambuja Cements’ strategic digital transformation plan is designed to optimise processes, enhance resource allocation and drive sustainable growth, while ensuring full regulatory compliance.
Aligning with Industry 4.0, Ambuja's significant investments in digitalisation underscore its commitment to strengthening its leadership position in the Indian cement manufacturing sector.
Data-Driven Insights
deliver exceptional value
Revolutionising the Construction Industry with Digital Innovation
Ambuja Cements Limited is transforming the construction industry with cutting-edge digital initiatives that drive operational excellence and customer-focused solutions. By leveraging AI and IoT technologies, the Company is modernising processes to boost efficiency and foster innovation.
Key initiatives like the NexGen Sales & Reward Platform enable seamless collaboration, while the 'Plants of the Future' programme integrates automation, robotics, and drones to enhance production quality and reduce costs. The Company’s Industry 4.0-based Command-and-Control programme uses advanced analytics through the Cement Network Operating Centre (CNOC) dashboard to optimise operations for maximum efficiency.
In partnership with Adani AI Labs, Ambuja Cements is incorporating AI models and video-based analytics to accelerate decision-making, while advanced logistics systems with GPS and RFID enable real-time fleet tracking. Strong cybersecurity measures further safeguard operations, highlighting Ambuja's commitment to innovation and progress.
Digital Strategy and Approach
Digital Initiatives
The Company’s comprehensive digital transformation strategy ensures the efficient use of resources across its operations, supporting sustainable business growth while driving advancements in key areas.
Revolutionising Sales
At Ambuja Cements, digital platforms are driving sales transformation with solutions like One Connect and Adani Cement Connect, improving efficiency and providing seamless user experience for stakeholders such as TSOs, ASMs, and channel partners. AI-driven visit planning and real-time account updates are key innovations that enhance operational excellence.
Digitalising Projects
A new Digital Project dashboard has been launched for centralised project monitoring, status tracking and reporting, offering real-time financial updates, progress tracking, and safety metrics. This tool empowers teams to make informed decisions to proactively address challenges.
Modernising Financial Systems
The introduction of a new General Ledger (GL) has streamlined financial processes, improved reporting accuracy, and paved the way for SAP S/4HANA implementation. This system supports real-time financial reporting and ensures compliance, preparing the Company for future financial management needs.
Data and Cybersecurity
Ambuja Cements has implemented IT-OT network segregation across several plants, ensuring robust security between IT and Operational Technology systems. Advanced OT monitoring solutions offer real-time threat detection, strengthening cybersecurity and operational reliability.
SAP upgradation
The Company successfully executed Asia’s largest SAP migration to SAP Suite on HANA, completing the migration in a record time of six weeks, with data recovery systems and Azure data centre integration, showcasing resilience and operational excellence. Cybersecurity plays a vital role in Ambuja Cements' digital transformation journey. With ISO 27001 certification and advanced network upgrades, the Company protects its operations through secure, dependable, and resilient processes.
Tech-led Infrastructure
The adoption of SD-WAN technology has significantly reduced network deployment times, with multiple sites now operational. The WiFi Modernisation Project has also added numerous new access points, enhancing communication and operational efficiency.
Optimising Procurement
The introduction of the Note for Approval (NFA) portal has centralised procurement approvals, improving traceability and efficiency. Ambuja Cements has also introduced ‘Poorvaanuman,’ an advanced AI-ML tool that forecasts demand for cement packing bags and raw materials like PP Granules with over 95% accuracy, optimising raw material planning and reducing waste, leveraging AI models like XGBoost and LSTM. Part of Adani AI Labs, this tool aims to increase operational efficiency and deliver substantial savings.
Revamping Key Processes
The implementation of the Electronic Proof of Delivery (ePOD) system has streamlined invoicing, cutting down processing times and document management costs, while greatly enhancing customer satisfaction.
Seamless Digital Integration
The integration of Penna Cement Industries Limited (PCIL), Asian Concretes and Cements Private Limited (ACCPL), Asian Fine Cements Private Limited (AFCPL), and Tuticorin Griding Unit expanded the Company’s capacity, while advanced automation solutions such as vehicle tracking, weighbridge automation and smart DO allocation were introduced to enhance operational efficiency.
Streamlining Procurement in the Cement Industry
To improve efficiency and accountability, the Company has introduced Catalogue Buying, a streamlined procurement process within the SAP Fiori platform. This user-friendly system enables employees to easily procure materials like stationery, hardware, and safety equipment through a structured catalogue, ensuring transparency and simplicity.
The process begins with employees submitting Purchase Requisitions (PRs) via SAP Fiori, triggering automatic Purchase Orders (POs) to vendors once approved. The Shared Service Team (SST) works alongside the ARC Team to manage contracts and maintain updated catalogues. This efficient system reduces the need for manual involvement, allowing employees to track PR status directly in SAP, cutting down on time and effort. Resembling e-commerce platforms like Amazon, Catalogue Buying offers detailed product specs and images, streamlining decision-making and elevating procurement standards in the cement sector.
Automation and Robotics
increasing operational excellence
Enhancing Engagement with WhatsApp Chatbot
The Company has launched an innovative WhatsApp Chatbot to streamline communication and improve customer service for channel partners and employees. The chatbot offers real-time support resolving queries quickly and enhancing professional interactions. This is rolled out in two phases:
Phase 1 provides channel partners with sales order updates and invoice PDFs.
Phase 2 will introduce features like credit limits, outstanding balances, and service requests. Key functionalities include personalised greetings, secure access, and tailored workflows, while also promoting products, sharing industry insights, and building brand loyalty. By leveraging technology, the chatbot enhances communication, drives customer satisfaction, and fosters business growth.
Logistics Transformation
Ambuja Cements is transforming its logistics operations with Integrated Units and Grinding Units (IU-GU) Clinker Allocation Optimiser, a cutting-edge tool designed to optimise clinker movement across IUs and GUs. This solution addresses inefficiencies in manual planning by factoring in long-term inventory and operational costs.
Historically, clinker logistics— valued at several thousand crores annually—depended on manual planning influenced by variables like rake availability. The optimiser leverages Operations Research and Mixed Integer Linear Programming (MILP) to integrate data on demand, logistics costs, inventory levels and production capacities, enabling optimal clinker allocation for up to a year. The results are delivered through a user-friendly Power BI dashboard, offering the ability to test scenarios at a national level in just seconds.
The tool provides numerous advantages, including better inventory management, cost minimisation, and strategic insights into new IU-GU locations, capacity expansions, and clinker swaps. It also enhances budget planning, maintenance scheduling, and KPI visualisation, driving improved decision-making and operational efficiency across the organisation.
`50 crore
Cost Saved using the AI-based Clinker Optimiser
Business Process Reengineering (BPR)
Ambuja Cements launched a comprehensive Business Process Reengineering (BPR) programme, designed to standardise operations under a unified 'One Way of Working' framework. This initiative covers key processes such as Order-to-Cash (O2C), Procure-to-Pay (P2P), and Record-to-Report (R2R), while also implementing a unified Master Data Management (MDM) approach. The focus is on building scalable, market-responsive processes that drive efficiency, reduce risks, and support sustainable growth.
The BPR programme aims to enhance operational efficiency, speed up market entry, lower costs, improve credit control, strengthen compliance, and streamline mergers and acquisitions. Led by the BPR Office and guided by a Steering Committee, the programme underscores the Company's commitment to operational excellence and long-term business success.
