Ambuja Cement Ltd.

Stakeholder Engagement

Nurturing Connections for a Better Future

Ambuja Cements is deeply committed to nurturing enduring relationships with its stakeholders through open, transparent and trust-driven communication. Through proactive engagement, the Company identifies key concerns at an early stage, ensuring collaborative solutions and securing widespread support. This commitment reflects its strategic focus on aligning business goals with stakeholder expectations, addressing their concerns and prioritising areas of mutual interest.

Ambuja Cements’ stakeholder engagement initiatives are guided by a well-structured policy, overseen by the Stakeholder Relationship Committee. The Committee, operating under the Companies Act, 2013, and SEBI regulations, reports directly to the Board of Directors. Comprised entirely of Independent Directors, the Committee regularly reviews its charter to stay aligned with evolving regulatory landscapes and best practices.

Approach to Stakeholder Engagement

The active involvement of stakeholders is crucial for Ambuja Cements to achieve its strategic objectives. It enables the Company to understand stakeholder expectations, address their concerns, and prioritise key areas of focus. Governed by a policy aligned with global best practices, the Company’s stakeholder engagement mechanism ensures effective and consistent communication. This approach strengthens its relationships with critical stakeholders, enhancing overall engagement across its business.

Process of Stakeholder Engagement

The Company has established a robust process for identifying key stakeholders through a clear, closed-loop methodology. Stakeholders may include individuals or organisations directly or indirectly impacted by the Company’s activities, or those with an interest in its operations. For each stakeholder group, the potential impacts— both actual and perceived—are assessed in terms of their scope and significance.

Throughout the year, the Company fosters ongoing communication with stakeholders through various contact channels. This continuous dialogue provides valuable insights, enabling the Company to refine its strategies and actions. The engagement process also incorporates regular feedback collection and grievance redressal mechanisms to ensure concerns are addressed promptly and effectively.

Strengthening Stakeholder Connections

Stakeholders	Engagement Mechanisms	Purpose of Engagement	Frequency	Stakeholder Value Created
Shareholders and Investors	Investor relations arm Annual Report Public disclosures Investor Meetings/Calls Analyst Calls IR Deck on the Website	To strengthen business conduct and communication Growth and profitability of ESG oriented business	Quarterly/ annually as and when requested One-on-one shareholder interaction as and when requested	` 2 Dividend per share 8.8% Return on Equity (RoE)
Channel Partners	Channel satisfaction surveys Annual conferences Marketing meetings	To enhance transparent communication of products and services	Bi-annual survey Annual/ continuous process	537 Channel Partner meets
Government and Regulatory Authorities	Annual Report Plant Visits Regulatory Compliance Reports	Climate change related rules/ regulations Communications on proposed legislations	Continuous interaction	` 16,648 crore Total Tax Contribution to the National Exchequer
Customers	Customer Satisfaction Surveys Formal and Informal Feedback Technical Services Team Camps Products Promotion Drives Grievance Redressal System	Customer satisfaction and feedback on services/products Understand grievances Strengthen relationship with customer Create awareness about ESG	Periodically	14,198 Knowledge Meets
Employees	Training and Seminars Meetings and Reviews HR Programmes Employee Satisfaction Surveys Departmental Meetings Townhall Meetings Internal Newsletters and Magazines	Work-life balance Transparent appraisal and promotion policy Stability of internal policy Fair remuneration structure	Continuous interactions	4,509 Employees and Workers given training
Suppliers	Supplier meets Periodic assessments and interactions	Adherence to the supplier code of conduct Strengthen business relationships Create awareness for sustainable supply chain	Continuous interactions	96.74% Directly from within India
Community	Project-based stakeholder meets CSR arm Community Advisory Panel	Positive engagements for sustainable mining, water conservation, land reclamation, and other initiatives of CSR	Continuous interactions	3.48 million till FY 2024-25
Media	Media briefings Press releases Marketing communication	Increase transparency and clarity in shared information	Need-based	Impactful brand initiatives launched
Construction Professionals	Marketing/ Conferences	Promote advanced construction techniques, sustainable construction practices, knowledge dissemination on good construction and product quality	Continuous interactions	663 Training and Certification Programmes Held
Industry Associations	Meetings/ Conferences Policy papers	Knowledge enhancement for policy interventions and policy advocacy on sustainable development practices in value chain	Need-based	8 Partnerships

Capitals:
Financial
Manufactured
Intellectual
Natural
Human
Social and Relationship

Partnering with Industry Associations

Ambuja Cements works closely with various national and international-level associations to influence public policies and drive industry initiatives, strengthening its involvement in the broader industrial landscape.

Trade and Industry Chambers/Associations