Ambuja Cement has been creating differentiated engagement with its customers through its support and services. The services address the needs of the company’s three main customer segments – Individual Home Builders, Masons and Contractors, and Professionals
Ambuja Cement has been creating differentiated engagement with customers and influencers through its value added services. Users and influencers are empowered and educated through onsite guidance regarding right construction practices, training and certification of unskilled/semi-skilled manpower, knowledge transfer on advancement of materials and technology, developing simple tools and methods for improving construction practices, customer and influencer engagement programmes and other value added services.
The company has been creating sustainable impact beyond its business too. A team of 300 experienced graduate civil engineers is engaged in creating a sustainable impact utilising the company’s products and services. The team has developed a simple-to-use service package that includes a customised mix of concrete and a waterless way of curing concrete. It also provides simple design layouts to build houses in small towns where professional architects are not available. The group conducts regular seminars to create awareness about good materials and good construction practices. Ambuja engineers also provide practical training to small contractors and masons to improve their skill and practices.
Ambuja Cement's support and services are tailor-made to suit the requirements of each of its three main customer segments: Individual Home Builders, Masons and Contractors, and Architects and engineers.
