Customer Relationship Management

Our Customer Relationship Management is rooted in trust, technical support, and proactive interaction, ensuring that every customer receives personalized guidance and reliable service. Through our flagship initiative, Ambuja Cements Certified Technology (ACT), we have created an integrated ecosystem that connects dealers, influencers, and IHBs with specialized products and expert services. ACT delivers a comprehensive package of skilled manpower, quality materials, and proven construction methods, helping customers make informed decisions and adopt best practices.
In FY 2024–25
ACT successfully implemented at over
91,660 customer sites
Customer Satisfaction Survey
Overall customer satisfaction
exceeded 90%

Customer Satisfaction Survey

We are dedicated to delivering exceptional customer experiences and building lasting relationships by maintaining a strong customer satisfaction score through continuous improvement initiatives and a customer-centric approach. In FY 2024-25, we conducted a customer satisfaction survey with reputed third-party agency ORMAX.

Customer Grievance Redressal

To ensure that customer concerns are addressed promptly and effectively, we have established a robust grievance redressal framework that is accessible, transparent, and customer centric. Customers can reach us through multiple channels, including a dedicated toll-free number printed on every cement bag, a customer care email ID (consumer.care@adani.com), and a postal address all clearly communicated on our product packaging and website. These channels are designed to ensure that feedback, queries, and complaints are received and resolved in a timely and structured manner.