Stakeholder Engagement
Engaging in Effective Communication

Ambuja Cements proactively invests in building enduring connections with stakeholders, seamlessly blending its local business focus and open dialogues with all. It identifies critical issues early on through trust-based engagements and gains broad acceptance. This approach aligns with its commitment to effective stakeholder engagement, guiding its strategic objectives by comprehending stakeholder expectations, addressing concerns, and prioritising critical focus areas.

The Company underpins its engagement efforts with a robust stakeholder engagement policy overseen by the Stakeholder Relationship Committee. The committee operates under the Companies Act, 2013 and SEBI regulations. It reports to the Board of Directors and aims to safeguard the interests of its stakeholders. The committee comprises at least three members, including 100% Independent Directors, and elects a chairperson from among them. It periodically reviews its charter to ensure compliance with regulatory changes.

Approach to Stakeholder Engagement

The successful involvement of the stakeholders is essential to achieve Ambuja Cements' strategic goals because it allows the Company to understand its expectations, respond to their concerns, and assist it in prioritising the areas in which it should be concentrating its efforts. The Company’s policy, which is in sync with global best practices, governs the mechanism for engaging with stakeholders. This approach enhances its consistency in communicating and engaging with the various essential stakeholders of its business.

Process of Stakeholder Engagement

The Company has developed a process of identifying key stakeholders based on a well-defined and closed-loop methodology. The stakeholders can be individuals or organisations affected or likely to be affected directly or indirectly by activities or who may have an interest in the Company’s operations. Against each group, the potential ways stakeholders will be affected, and the magnitude of the actual and perceived impacts are determined.

Throughout the year, the Company maintains an ongoing dialogue with its stakeholders by utilising a variety of channels of contact. These insights allow the Company to continuously enhance its strategy and actions. The process of engaging stakeholders also includes regular feedback and grievance redressal methods.

Partnering with Industry Associations

Ambuja Cements collaborates with several national-level associations to help shape public policies and industrial action, reinforcing its engagement with the broader industry landscape.

Name of the Trade and Industry Chambers/Associations

Engaging with Stakeholders
Engagement Mechanisms
Purpose of Engagement
Frequency

Shareholders and Investors

  • Investor relations arm
  • Annual Report
  • Public disclosures
  • Investor meetings
  • Analyst calls
  • IR Deck on the website
  • To strengthen business conduct and communication
  • Growth and profitability of ESG-oriented business
  • Quarterly/annually as and when requested
  • One-on-one shareholder interaction as and when requested

Suppliers

  • Supplier meets
  • Periodic assessments and interactions
  • Adherence to the supplier code of conduct
  • Strengthen business relationships
  • Create awareness for sustainable supply chain
  • Continuous interactions

Channel Partners

  • Channel satisfaction surveys
  • Annual conferences
  • Marketing meetings
  • To enhance transparent communication of products and services
  • Bi-annual survey
  • Annual/continuous process

Community

  • Project-based stakeholder meets
  • CSR arm
  • Community Advisory Panel
  • Positive engagements for sustainable mining, water conservation, land reclamation, and health and safety of stakeholders in operations and logistics
  • Continuous interactions

Government & Regulatory Authorities

  • Annual Report
  • Plant visits
  • Regulatory Compliance reports
  • Climate change related rules/regulations
  • Communications on proposed legislations
  • Continuous interactions

Media

  • Media briefings
  • Press releases
  • Marketing communication
  • Increase transparency and clarity in shared information
  • Need-based

Customers

  • Customer satisfaction surveys
  • Formal and informal feedback
  • Technical services team camps
  • Products promotion drives
  • Grievances redressal system
  • Customer satisfaction and feedback on services/ products
  • Understand grievances
  • Strengthen relationship with customer
  • Create awareness about ESG
  • Periodically

Construction Professionals

  • Ambuja Knowledge Centre
  • Promote advanced construction techniques, sustainable construction practices, knowledge dissemination on good construction and product quality
  • Continuous interactions

Employees

  • Training and seminars
  • Meetings and reviews
  • HR programmes
  • Employee satisfaction surveys
  • Departmental meetings
  • Townhall meetings
  • Internal newsletters and magazines
  • Work-life balance
  • Transparent appraisal and promotion policy
  • Stability of internal policy
  • Fair remuneration structure
  • Continuous interactions

Industry Associations

  • Meetings/Conferences
  • Policy papers
  • Knowledge enhancement for policy interventions and policy advocacy on sustainable development practices in value chain
  • Need-based