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Ambuja Cements — Social and Relationship Capital — Communities and partnerships
Social and Relationship Capital

Responsibly Fostering
Community Engagements

Ambuja Cements places community development and stakeholder engagement at the core of its responsibility approach. Using Participatory Rapid Appraisal and digital platforms, the CSR team designs programmes aligned to local needs. Innovation and data-driven insights strengthen stakeholder relationships, enabling shared value creation and long-term growth.

Material Topics

S5 Community Relations
S6 Customer Relationship Management
G1 Corporate Governance & Business Ethics
G2 Sustainable Supply Chain
G3 Information Technology & Data Privacy

Strategic Priorities

S3 Strengthening the Iconic Brands
S4 Leading in ESG Performance

Key Risks and Opportunities

R1 Maintaining Market Position in a Dynamic Industry Environment
R6 ESG Risks
R9 Project Execution

Stakeholders Impacted

Community Community
Suppliers Suppliers
Construction Professionals Construction Professionals
Government and Regulatory Bodies Government and Regulatory Bodies
Channel Partners Channel Partners

UN SDGs Impacted

SDG 2 SDG 3 SDG 4 SDG 8 SDG 10 SDG 11 SDG 16

Corporate Social Responsibility

Creating Shared Value for Communities

The Company engages deeply with its communities to understand their evolving aspirations and co-create solutions that deliver long-term value. In collaboration with Ambuja Cement's CSR arm — Ambuja Foundation, the Company is committed to empowering marginalised communities and shaping a brighter future for them. Rooted in the Adani Group's philosophy of 'Growth with Goodness' and guided by the ethos of Seva — selfless service, it undertakes purposeful actions that reinforce its social license to operate and grow.

Image placeholder — Creating shared value for communities

Key Linkages

Material Topics

S1 Human Capital Development
S5 Community Relations

Capitals

Social and Relationship Capital

SDGs

SDG 2 SDG 3 SDG 4 SDG 8 SDG 10 SDG 11 SDG 16

Key Risks and Opportunities

R6 ESG Risks

Strategic Priorities

S3 Leading in ESG Standards

GRI Linkage

GRI 413

CSR Philosophy of the Adani Group of Entities

At the heart of the Adani Group’s approach to CSR lies Seva, the ethos of selfless service. Seva is the guiding emotion that shapes the Company's social interventions and reflects its deep commitment to nation-building, sustainability, and community empowerment, aligned with the Group’s overarching philosophy of ‘Growth with Goodness’. It is about laying the foundation for a future defined by inclusion, equity, dignity and opportunities. The Company's CSR efforts extend beyond addressing immediate needs to creating pathways for multifaceted growth and development, ensuring that individuals and communities are equipped to drive their own futures.

A primary feature of the Group’s CSR strategy is its focus on sustainable empowerment. With this belief, the Adani Foundation designs programmes with a long-term perspective, ensuring sustainable and long-term empowerment of community.

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A primary feature of the Group’s CSR strategy is its focus on sustainable empowerment.

Corporate Social Responsibility

About the Adani Foundation — Seva Since 1996

The Company implements its CSR initiatives through the Adani Foundation, the social welfare and development arm of the Adani Group, established in 1996. For nearly three decades, the Foundation has served as a catalyst for inclusive and sustainable development, translating the Adani Group’s purpose and philosophy into meaningful, on-ground action across India. It continues to walk alongside communities- listening, learning, and partnering to create pathways for opportunity, resilience, and shared progress.

The Foundation works across geographies with a life-cycle approach and inclusive framework to enable change where it matters the most. Currently, it is operating in 7,071 villages across 22 states, positively impacting 9.6 million lives. Its interventions span critical development areas, including education, health and nutrition, sustainable livelihoods, climate action, and community development, with a strong focus on children, women, youth, and marginalised populations. The strategies of the Foundation are aligned with national priorities and Sustainable Development Goals (SDGs), ensuring that its initiatives contribute to nation-building and holistic development.

Read more about the Adani Foundation here https://www.adanifoundation.org/

Vision

To accomplish a passionate commitment to social obligations towards communities, fostering sustainable and integrated development, thus improving quality of life.

Mission

To play the role of a facilitator for the benefit of the people without distinction of caste or community, sector, religion, class or creed, in the fields of education, community health, and promotion of social and economic welfare and upliftment of the people in general.

Expanding Community Impact

CSR Targets

  • Health Outreach: 20 lakh
  • Education: 1,250+ Adani & Utthan schools; 2.06 lakh students; 2.00 lakh students through other education programmes
  • Sustainable Livelihoods: 1.22 lakh women; 40,000 farmers; 12,000+ youths
  • Climate Action: 73+ crore litres additional water storage capacity; 2.00 lakh plantation
  • Community Development: 55 Adani Samrudhh Gram

CSR Impact

22% increase in CSR spending as compared to the previous year.

1% increase in lives touched as compared to the previous year.

Focus
Areas
Development and Key Initiatives
Key Performance Indicators
Community Support
  • Focused on sustainable livelihoods, women empowerment, rural infrastructure, upskilling and social inclusion
₹62.02 crore
Spent on CSR
3.72 million
CSR Outreach
Customers
  • Launched several campaigns and initiatives to boost engagement
  • Dedicated B2B and B2C teams serving customers
  • Hosted events and collaborations to improve trust
29,300+
Contractors
3.30 lakhs
IHB Engagement
Distributors
  • Initiatives such as Dhanvarsha and CEO Club boosted partnership and recognition
7,500+
New Dealers and Channel Partners Added During FY 2025-26
Suppliers
  • Worked towards a more transparent and optimised supply chain for mutual growth
  • Continued to strengthen partnerships with local suppliers
89.41%
Sourced Directly from Within India

Ambuja Cements' CSR Initiatives

Ambuja Cements places community engagement at the centre of its corporate responsibility agenda. Through its CSR initiatives, the Company has positively impacted over 3.72 million people across 2,716 villages including the Better Cotton project in 33 districts and 10 states over the past 33 years. Community participation remains integral to these efforts, delivering measurable outcomes aligned with the United Nations Sustainable Development Goals (SDGs). Strong stakeholder engagement supports programme effectiveness, enabled through governance mechanisms such as the CSR Committee and plant-level Community Advisory Panels (CAPs). The CSR Committee provides strategic oversight and continuous improvement to ensure initiatives create sustained, long-term value and strengthen partnerships built on trust and collaboration.

3.72 million
CSR Outreach
2,716
Villages Impacted

Approach

The Company follows a structured, evidence-based approach to identify community priorities through tools such as Participatory Rapid Appraisal, micro-planning and baseline assessments. These insights guide the design of regionspecific interventions and ensure active community involvement across planning, implementation and monitoring, with meaningful contributions from all stakeholders.

CSR Intervention Areas

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Water Resource Management

Water security is critical for community well-being, particularly in water-stressed rural regions. Adopting a holistic water stewardship approach, the Company focuses on safe drinking water access, rainwater harvesting and responsible water use. Strong stakeholder engagement supports effective monitoring and reinforces long-term water resilience. During the year, community-based water literacy initiatives encouraged participatory groundwater governance, enabling villages to develop local water plans and budgets. These initiatives are complemented by the promotion of efficient irrigation practices, including micro-irrigation, in collaboration with government agencies and partners, enhancing water-use efficiency, strengthening livelihoods and contributing to sustainable water management outcomes.

Key Highlights FY 2025-26

  • 242 Rooftop Rainwater Harvesting Systems (RRWHS) installed
  • 1,771 awareness camps held on water resource management
  • 33 check dams constructed
  • 54 ponds revived
  • 85 new drinking water structures created
  • 1,069 farm ponds developed
  • 1,960 hectares covered under micro-irrigation

World Environment Day celebrated across locations with tree plantations and various environmental activities

CASE STUDY
Securing Water for 3,400 Rural Homes in Marwar Mundwa through Rainwater Harvesting

Ambuja Cements has enhanced water security in Rajasthan’s Marwar Mundwa region through a comprehensive rainwater harvesting initiative, installing over 3,400 household Rooftop Rainwater Harvesting Systems (RRWHS) across 11 villages and creating storage capacity of approximately 555 lakh litres of safe drinking water. In addition, 47 community-level systems have added nearly 20 lakh litres to local water capacity, while the revival and deepening of 140 traditional ponds have strengthened long-term water resilience. These integrated interventions have reduced the burden of water collection—particularly for women—improved school attendance among girls, and enhanced the quality of life for more than 6,000 households, reinforcing Ambuja Cements’ commitment to sustainable rural development and community water stewardship.

140

Traditional Ponds Revived

6,000+

Households Benefitted

Agro-based Livelihoods

Agriculture remains a cornerstone of rural livelihoods, making farm and allied sector development essential for inclusive and sustainable progress. The Company's community initiatives focus on capacity building of farmers on latest agri-technology and soil testing for improving soil health and productivity of crops. Efforts to promote crop diversification, responsible input use and climate-smart farming practices support productivity while protecting natural resources. Allied activities in animal husbandry and livelihood enterprises help diversify incomes and reduce risks. Collective platforms such as farmer groups and producer organisations enhance market access, bargaining power and long-term resilience. The integration of clean energy solutions, including solar-based irrigation, further improves land productivity and cost efficiency, reinforcing soil health, resource stewardship and rural prosperity.

Key Highlights FY 2025-26

  • 56,639 MT of Biomass Generated through 4 Farmer Producer Companies (FPCs) of Local Farmers 36,114 Agricultural Training Sessions and 1,146 Agri-allied Training Sessions Conducted
  • 17,885 Soil Samples Tested with Recommendations Provided to Farmers
  • Established an oxygen park in Bhendavi, planting 3,600 saplings under the Chandrapur gram panchayat (cummulative numbers of Oxygen Park & this year's number)
  • Area covered under solar pump irrigation 86.09 Ha. AgroBased Livelihoods
  • 3,93,000+ Saplings Planted across All Locations
  • 784 Animal Health Camps Organised, Treating 93,776 Animals
  • 16 Farmer Producer Organisations (FPOs) formed with 9,261 Shareholders, including 33% Women Participation
    Facilitated FPO 'Bhuamrit Farmer Producer Company' was awarded the FPO of the Year 2025 under the Small Category by Access development Services
    FPO Rupnagar Producer Company, Ropar awarded at the Farm and Food Krishi Samman Award for Best Farmer Producer Organisation across Punjab, Haryana and Himachal Pradesh by Delhi Press Magazine
CASE STUDY
Turning Waste into Worth

Through its sustainable biomass initiative, Ambuja Cements is enabling farmers to transform agricultural residue into a reliable source of livelihood. Approximately 500 farmers across Marwar Mundwa and Rabriyawas in Rajasthan and Ambujanagar in Gujarat have been mobilised into Farmer Producer Organisations (FPOs) to collectively supply biomass derived from crop residues such as sugarcane, mustard, fennel, cumin and Prosopis juliflora.

By diverting farm waste from open-field burning to productive industrial use, the initiative reduces emissions while creating an additional income stream for rural communities. Despite challenges posed by climate change, erratic rainfall and market competition, the programme supplied over 41,873 MT of biomass in FY 2025-26, strengthening farmer incomes and advancing environmental sustainability.

56,639 MT+

of Biomass Supplied During the Year

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Skill and Entrepreneurship

Ambuja Cements is empowering rural youth through structured skill development and the creation of alternative livelihood opportunities in remote regions. Through its network of 14 Skill and Entrepreneurship Development Institutes across 10 states, the Company supported 6,621 students during the year, achieving an average 75% placement rate and enhancing employability, with average salaries reaching `14,500- 15,500 per month. The Company has introduced future-ready skills programmes, including specialised training for youth with focused efforts on inclusion of women in both technical and non-technical trades. Strong emphasis is placed on job readiness, entrepreneurship and self-employment through integrated training modules and enterprise creation courses. To ensure long-term skill retention, the Company provides structured one-year post-training support, including counselling, job placement assistance and career guidance. Alumni support groups and citybased chapters further strengthen peer learning, professional networks and sustained livelihood outcomes.

Key Highlights FY 2025-26

  • 6,621 Youth Trained under SEDI
  • 75% Youth Placed During the Year
    Introduced new trades such as Python, AI & Data Science courses at SEDI Nalagarh
    RACW lab established at Surat with IFB
    Celebration of World Youth Skills Day across all skill training centres
    Alumna meet conducted at various locations
    SEDI Jaitaran received an award from the Rajasthan government for excellence in skill training
    SEDI Bhatapara students recognised by the Chief Minister of Chhattisgarh for outstanding achievements
    Placement partners' meetings held to strengthen industry linkages
    Multiple alumni chapters established to foster ongoing connections and support for graduates
  • 151 Offer Letters were Distributed by Avinash Gehlot, Cabinet Ministers to SEDI Trainees of Jaitaran
CASE STUDY
Building Future-ready Skills through EV Assembly Training

Ambuja Cements is advancing green skilling and rural employability through the launch of the Electric Vehicle (EV) Assembly Operator Trade at its Skill and Entrepreneurship Development Institute (SEDI) in Bhatapara, Chhattisgarh. Designed to prepare rural youth for the fast-growing electric mobility sector, the initiative combines classroom instruction with hands-on training in a state-of-the-art EV lab equipped to provide practical exposure to electric rickshaws, scooters, battery systems and motor controls.

Building on its legacy of training over 700 local youth in this trade, the programme marks a strategic expansion into future-ready skills aligned with India’s clean energy transition. By equipping participants with technical expertise in EV assembly and maintenance, the initiative enhances employability in emerging green industries while fostering entrepreneurial potential.

10 women from the Sorath Mahila Federation who purchased E-rickshaws through loans were provided a twomonth training in driving at the Ambujanagar skill centre. Through this forward-looking intervention, Ambuja Cements continues to focus on inclusive growth while supporting the nation’s transition towards a greener economy.

110

Youth Enrolled in the Course

CASE STUDY
Enabling Financial Independence through Skill Training in Chandrapur

Pooja Ghodake from Lakhmapur village, who enrolled in the GDA programme despite financial challenges and secured employment as a caregiver at Ajicare Home Health Services in Mumbai. Starting with a salary of ` 21,000 per month— now increased to ` 25,000— Pooja has achieved financial independence and is pursuing further studies in General Nursing and Midwifery (GNM) to advance her career. Her journey from limited confidence to stable employment underscores the transformative impact of practical, job-oriented training. By bridging skill gaps and linking rural youth to sustainable employment opportunities, Ambuja Cements continues to foster dignity, self-reliance and long-term career progression among underserved communities. Ambuja Cements is transforming rural youth aspirations in Chandrapur, Maharashtra, through structured, placementlinked skill development initiatives under its CSR programme. Through the Ambuja Skill & Entrepreneurship Development Institute (SEDI) in Upparwahi, the Company offers career-focused training such as the General Duty Assistant (GDA) course, equipping underprivileged youth with industry-relevant healthcare skills.

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Community Health

The Company’s approach is anchored in a last-mile, communityled model that brings healthcare directly to people, reducing access barriers and strengthening equity. It reinforces the continuum of care through, community clinics, health camps and upgraded village health centres with focus on maternal and child health, non-communicable disease, malnutrition and speciality health camps, complemented by technology-enabled solutions such as telemedicine and portable diagnostic tools. Trusted local health workers serve as vital connectors, promoting preventive practices, guiding families and ensuring sustained follow-up. Strategic partnerships with government health systems and medical institutions further enhance service integration and long-term sustainability. Collectively, these interventions ensure that healthcare delivery remains consistent, accessible and dependable— reaching underserved communities with continuity, compassion and purpose.

Key Highlights FY 2025-26

  • 150 ANC (Antenatal Care) Camps with 2,928 Pregnant and Lactating Women Participating through the Mother and Child Health Programme
  • 346 Speciality Camps reaching 29,629 People
  • 1,48,177 Truckers and Allied Workers Engaged through Health Activities
  • 18,000+ Community Members Benefitted from Curative Health Services, including Telemedicine, Community Clinics and Diagnostics
  • 469 Non-Communicable Disease Camps Benefitting 27,759 Individuals Screened under NCDs A sustainable low cost model of 19 community clinics now reaches 10,892 beneficiaries across locations
  • 709 WASH Awareness Sessions held in Communities, Benefitting 25,498 Participants
  • 24,766 Beneficiaries Reached through Malnutrition Awareness Camps

    Ambuja Foundation Chandrapur honored with the CII Healthcare Award in the 'Best Primary Healthcare' category as First Runner-Up
    Camps organised across villages: Cancer Screening Camps, Nutrition Camp, Blood Donation Camp, Diabetes & Hypertension camp, TB Awareness, Vision Screening
CASE STUDY
Enabling Tobacco-Free Learning Environments

Ambuja Cements is advancing preventive healthcare in Bathinda through its CSRled initiative to promote tobacco-free schools, addressing behavioural risks linked to non-communicable diseases at an early stage. In Buladewala village, concerns over suspected tobacco use among students prompted a collective response from school authorities, parents and the wider community. With structured support from Ambuja Cements, the school implemented a coordinated campaign comprising counselling sessions, awareness rallies, parent engagement meetings and focused activities around World Tobacco Day. Role-plays and community outreach strengthened understanding of the health risks associated with tobacco, while coordination with local authorities ensured the removal of vendors selling tobacco near the school premises. Students actively participated in spreading awareness within their families and neighbourhoods, reinforcing a culture of prevention. As a result, Buladewala School is now among 183 schools in Bathinda declared tobaccofree under the Company’s CSR efforts, reflecting Ambuja Cements’ commitment to grassroots behavioural change and the creation of healthier, safer learning environments.

247

Schools Declared as Tobacco-Free across Locations

Women Empowerment

As part of its commitment to advancing women's inclusion, Ambuja Cements continues to strengthen and scale Self-Help Groups (SHGs) to enhance women's social and financial well-being. During the year, the focus has been on expanding SHG-led enterprises and creating sustainable livelihood opportunities. In partnership with the National Bank for Agriculture and Rural Development (NABARD), the CSR team has facilitated access to finance through Joint Liability Groups, enabling greater credit linkage and business growth. To date, the Ambuja Foundation has established eight women's federations, benefiting over 23,688 members, while providing ongoing support in governance, financial literacy and institutional management to ensure long-term sustainability and collective resilience.

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Key Highlights FY 2025-26

  • 173 New SHGs Formed, Bringing the Total to over 3,600+
  • 955 Capacity-building Sessions Held to Strengthen SHGs
  • 9,376 Women Benefitted from Income Generation Activities Several womenled Enterprises Initiated
  • Ambujanagar facilitated training for 10 women for driving e-Rickshaw
  • 8 Federations Registered and Run by Women Members across India
CASE STUDY
From Homemaker to an Entrepreneur Building a Multi-Income Enterprise

Ambuja Cements, through its CSR initiatives, has enabled Krishna Bodok of Mohisgot village in Sankrail block, West Bengal, to transform from a homemaker into a thriving agrientrepreneur generating ` 2.5–3 lakh annually. With structured training and technical support from the CSR team, she adopted poly tunnel farming for off-season vegetables, introduced scaffolding for creeper crops such as cucumber and bitter gourd, and progressively reinvested her earnings to lease additional land and cultivate high-value produce. She further diversified into poultry and goat rearing, creating multiple income streams and strengthening her financial resilience. Krishna’s journey reflects Ambuja Cements’ grassroots approach of equipping women farmers with the skills, tools and confidence needed to transition from subsistence cultivation to sustainable, profit-oriented agricultural enterprises.

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Quality Education and Sports Promotion

Ambuja Cements advances holistic education by strengthening school infrastructure with safe water and sanitation, STEM labs, libraries and sports facilities, while addressing dropout rates— particularly among girls—through focused menstrual hygiene interventions, sanitation upgrades and teacher capacity-building. Through the Ambuja Manovikas Kendra (AMK), a school for specially-abled at Ropar Punjab, the Company supports children with special needs with life and vocational skills, promoting inclusive participation. Its interventions span the full learning journey—from early education to youth employability— combining infrastructure enhancement with academic coaching, sports development and pre-employment training, including preparation for uniformed services, thereby equipping young people with the skills, confidence and resilience required for sustainable futures.

Key Highlights FY 2025-26

  • 82 Schools and 5 Village-level Sports centres Benefitted from Physical Education, reaching 10,000+ Students
  • 100+ Sports Competitions Held
  • 161 Reading Competitions
  • 2,372 WASH Awareness Sessions Conducted
    Ambuja Manovikas Kendra won the Overall Championship Trophy for the 18th time at the 26th Punjab State Olympics
  • 11 Students from Ambujanagar Participated in the Karate Competition and won 4 Medals in 1st, 2 Medals in 2nd and 1 Medal in 3rd Place
    STEM lab was inaugurated in a Zilla Parishad school in Upparwahi by Unit Head, Mahender Singh
    Students from Ambuja supported school in Bhatapara won 1 gold and 3 silver in the National Taekwondo Championship
CASE STUDY
Advancing Holistic Education through Khel Mahotsav in Gujarat

Ambuja Cements reinforced its commitment to community development by organising ‘Khel Mahotsav’ in Kodinar, Gujarat, engaging around 250 students and teachers from nine primary schools in a vibrant sports mela that promoted teamwork, discipline and sportsmanship. As part of its broader education and sports promotion initiatives, the Company supports physical education programmes, provides sports equipment, upgrades playgrounds and facilitates competitive exposure at local and state levels, while also introducing self-defence classes to empower girls. Extending beyond sports, Ambuja Cements actively supports 25 primary schools across Kodinar, Veraval and Sutrapada talukas through initiatives aimed at improving foundational learning, sanitation and science infrastructure, thereby fostering holistic development and reducing dropout rates among rural students.

~250

Students and Teachers Engaged from Nine Schools

CASE STUDY
From Inclusion to International Recognition: The Journey of a Special Olympian

Ambuja Cements, through its CSR initiatives, celebrates the remarkable journey of Aditya Kaushal, a student of Ambuja Manovikas Kendra in Ropar, Punjab, who overcame physical and intellectual challenges to represent India at the Special Olympics World Winter Games 2025 in Turin, securing 4th place in the 200m and 6th place in the 100m snowshoeing events. Since joining AMK in 2017, Aditya has progressed from a reserved teenager to a confident athlete through personalised therapy, structured sports training and continuous mentorship. His achievements earned him recognition at the District Independence Day Ceremony in Ropar and an invitation from the Ministry of Defence and the Sports Authority of India to attend the national Independence Day celebrations at the Red Fort as part of a Special Olympics Bharat delegation. His journey reflects Ambuja Cements’ commitment to inclusive education, specialised training and equal opportunity, ensuring that every deserving child has the platform to excel at national and global levels.

Rural Infrastructure

The Company prioritises the development of essential infrastructure in its core villages, investing resources to address identified gaps and improve overall living standards. Adopting a need-based, community-led approach, infrastructure priorities are determined through close consultation with residents and local institutions to ensure that interventions respond to genuine and immediate requirements. Initiatives include the construction and improvement of roads and pathways to enhance mobility, installation of lighting to strengthen safety, waterrelated works to meet daily needs, and the creation of shared community assets such as halls, libraries and playgrounds that promote social cohesion. Each project is designed for long-term sustainability, reinforcing not only physical infrastructure but also collective ownership and community resilience.

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Key Highlights FY 2025-26

  • Installation of 344 streetlights, including solar-powered, totalling 65 km of road constructed or renovated, including gravel road
  • 1,611 M of Drainage Constructed or Repaired
  • 3 Bridges or Culverts Constructed or Renovated
  • 94 Units Construction or Renovation, including Anganwadis. School Boundary Wall, Community Hall, Health Centre, Gaushala Parapet Wall and Public Toilet
CASE STUDY
Lighting the Path to Safer Communities

Recognising that safe public spaces are essential for community well-being, Ambuja Cements supported the installation of 150 solar street lights across Bareli, Pausari, Maldi, Mopar and Rawan in Chhattisgarh. As the lights came on, village roads, temple surroundings and internal pathways were illuminated, restoring visibility, safety and confidence.

Roads that were once feared became safer to navigate. Accidents were reduced, and residents moved with greater ease after dark. For women in particular, the change was transformative. Improved lighting eased long-held anxieties, allowing them to step out at night for work, household needs and community responsibilities without fear.

In Rawan and its neighbouring villages, lighting did not just brighten streets. It extended productive hours, strengthened mobility and restored a sense of security. Through a simple yet thoughtful infrastructure intervention, communities reclaimed their nights, and with them, everyday life.

Significantly Reduced

Water Scarcity

Customers

Ambuja Cements places strong emphasis on building transparent, trust-led and long-term relationships with customers, supported by consistent engagement, reliable service and value-added solutions.

Customer Relationship Management

For many Indian families, owning a home is a coveted dream and Ambuja Cements prioritises this need by focusing on Individual Home Builders (IHBs). Beyond supplying cement, Ambuja Cements supports customers through technical guidance and end-to-end construction solutions. Through Ambuja Certified Technology (ACT), the Company has created an integrated ecosystem that connects dealers, influencers and IHBs with specialised products, expert services, skilled manpower and standardised construction practices. In FY 2025-26, Ambuja Certified Technology (ACT) was implemented at over 59,865 customer sites, strengthening customer confidence and loyalty. The customer lifecycle is managed through the IEAR framework (Identify, Enrol, Acquire, Retain), enabling structured engagement and sustained relationship building.

Customer Grievance Redressal and Satisfaction

Ambuja Cements maintains a robust, accessible and customer-centric grievance redressal mechanism to ensure timely resolution of concerns. Customers can reach the Company through a toll-free number printed on cement bags, a dedicated email, and postal contact details shared on packaging and the website. Complaints are logged, tracked, acknowledged, investigated and resolved within defined timelines, with learnings used to strengthen service delivery and product quality. The Company also conducts regular brand health studies and customer satisfaction surveys to track expectations and improve overall customer experience.

Customer Engagement

Ambuja Cements views customers as long-term partners in its sustainability journey and prioritises trust-based relationships that create shared value. With a diverse customer base spanning individual home builders, developers, institutional clients, masons, contractors and other professionals, the Company actively integrates customer feedback and evolving expectations—particularly around sustainability—into its business decisions. It remains focused on delivering consistently high-quality products and services while enhancing the overall customer experience through technologyled solutions. Through structured engagement models and digital interventions, Ambuja Cements supports customers across the entire lifecycle, from awareness to retention, while upholding strong standards of health, safety and data privacy. This approach strengthens inclusive growth, responsible business practices and long-term stakeholder value.

Strengthening Contractor Connection

Ambuja Cements serves a wide spectrum of customers, including Individual Home Builders (IHBs), developers, institutional clients, masons, contractors and construction professionals. Among these, IHBs remain a critical segment, increasingly relying on contractors for product selection and construction decisions. Contractors—typically consuming around 25–30 MT of cement per month—play a strong influencer role, similar to retailers within the supply chain. To deepen engagement with this community and expand its outreach, Ambuja Cements organises large-scale experiential events for contractors. These platforms recognise high-performing contractors, build awareness on sustainable construction practices, showcase the Company’s products and services, and onboard new members into its loyalty programmes.

CASE STUDY
SamvAAAd – Conversations that Build India’s Next Growth Chapter

SamvAAAd—derived from the Sanskrit word for dialogue—was reimagined with a distinctive triple ‘AAA’ identity symbolising Ambuja Cements, ACC and Adani Cements, reflecting the coming together of three strengths with a shared vision of nation building. The platform enabled meaningful conversations on how innovation, technology, sustainability and partnerships are shaping India’s construction ecosystem and advancing the vision of Viksit Bharat 2047. It also highlighted Adani Cement’s evolution into a comprehensive building materials and solutions powerhouse, showcasing a diverse portfolio across cement, concrete and specialised products focused on performance, durability and sustainability. More than an event, SamvAAAd reinforced that India’s next phase of growth will be built on trust, shared ambition and purposeful collaboration.

Recognising Excellence

The ‘Wall of Fame’ is a distinguished recognition platform celebrating contractors who consistently implement ACT (Ambuja/ACC Construction Technology) with guidance from expert engineers. Those adopting ACT across ten or more sites earn display at dealer outlets. The initiative honours quality commitment while encouraging best practices with dealers promoting ACT adoption and strengthening construction standards.

Branding and Marketing

Ambuja Cements strengthens its brand through a balanced mix of regional, on-ground activation, and targeted digital engagement. The Company leverages an extensive network of over 60,000 channel partners to ensure wide product availability while delivering customer-centric solutions that build trust across individual home builders, developers, architects, and contractors. Marketing activity is aligned to sales priorities, premiumisation, market penetration and dealer engagement and measured through clear KPIs to drive return on marketing investment. The Company has significantly boosted the awareness of its premium products through various initiatives, including cinema campaigns and audio ads on popular music streaming platforms.

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Reaffirming Trusted Brand Leadership

Reinforcing its strong brand equity, Ambuja Cements has been recognised as ‘India’s Most Trusted Cement Brand 2025’ for the fourth consecutive year by TRA Research in its Brand Trust Report 2025.

Approach

On-ground Activation

Regional campaigns, dealer events, and experiential programmes to deepen local reach and contractor loyalty.

Digital Engagement

Tailored content across website and social media (Facebook, Instagram, YouTube, LinkedIn) to amplify brand messages and generate leads.

Channel Enablement

Loyalty schemes, training, plant visits, and tools for dealers and contractors to convert brand awareness in market into sales.

Product-led Communications

Promoting green and premium products through technical content and case studies to influence specifiers and professionals.

Data and Measurement

Use of analytics to optimise campaigns, improve targeting, track conversions, and refine messaging.

Branding and Marketing Initiatives in FY 2025-26

On-ground Activation

Adani Cement strengthened its on-ground brand presence through a strategic, multi-touchpoint visibility approach across high-footfall and high-impact locations. By integrating site-level branding, transit ecosystems and culturally significant clusters, the Company enhanced recall, deepened engagement and ensured consistent visibility across diverse consumer touchpoints.

Enhancing Brand Presence across Pilgrimage Corridors

Adani Cement strengthened its on-ground visibility through targeted branding across highfootfall locations, leveraging consistent audience movement to drive sustained exposure. Deployments such as traffic barricades, mini hoardings, signal branding and utility-led installations enhanced recall and reinforced presence across key transit and congregation points. Complementing this, high-impact activations at cultural events like Rath Yatra and Pandharpur Wari deepened community connect. Branded utilities, media integrations and copresenting sponsorships ensured extensive visibility, strengthened premium positioning and enabled meaningful engagement with diverse audiences.

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Leveraging Group Synergies for Brand Visibility

Adani Cement amplified brand presence by showcasing Ambuja and ACC products across Adani Airports, leveraging high-footfall, premium transit environments to enhance visibility, strengthen recall and reinforce Group synergy. This integrated approach was further extended through branding across Adani Gas CNG stations in Gujarat and a strategic tie-up with Agrifresh (Farm-Pik) for curated gifting, driving wider reach, deeper engagement and a cohesive brand experience across touchpoints.

Image placeholder — Adani CNG station branding

Driving Impact through OOH Presence

Strengthening Presence through OOH Visibility

Adani Cement enhanced its PP (point-of-purchase) visibility through a robust presence across out-of-home (OOH) media, strategically leveraging high-impact formats such as hoardings, transit media and site branding. Focused on high-traffic corridors and key urban and semiurban markets, these initiatives improved brand recall and on-ground visibility.

Image placeholder — Adani CNG station branding

Elevating On-site Brand Visibility

Enhanced site-level visibility through the deployment of branded green nets across strategically located real estate properties, creating highimpact visual presence during construction phases. Positioned in prominent, high-footfall areas, these installations reinforced brand recall, strengthened onground presence and ensured consistent visibility.

Image placeholder — Adani CNG station branding

'Saara Aakash' Campaign

Adani Cement launched the 'Saara Aakash' campaign, blending festive engagement with a strong focus on safety and community connection. The initiative included free installation of ‘Safety Kawach’ on two-wheelers across Ahmedabad, Surat and Rajkot, reinforcing road safety awareness. Extending the spirit of Uttarayan, kites and gifts were distributed to dealers, while employee activities fostered participation and camaraderie.

Image placeholder — Adani CNG station branding

Digital Engagement

Adani Cement continues to build deeper connections through purposeful storytelling that celebrates people, culture and shared values. From inspiring partner journeys to culturally resonant campaigns and digital engagement initiatives, the Company’s efforts reflect a strong commitment to creating meaningful and lasting brand relationships. The Company celebrates various festivals such as on Ganesh Chaturthi, Ambuja and ACC came together to celebrate the spirit of new beginnings and prosperity. The initiative blended cultural relevance with brand values, fostering deeper emotional connect and strengthening festive engagement with stakeholders.

Celebrating the Heroes of Adani Cement

Adani Cement’s growth is built on the strength of its partners, whose journeys reflect resilience, entrepreneurship and shared success. One such inspiring story is that of Devidas Shinde from Ahilyanagar. Beginning his association with Ambuja Cements in 2003 as a warehouse (godown) keeper, he supported operations diligently for over 15 years before stepping into entrepreneurship.

In 2018, he commenced as a small retailer with modest volumes of 10–15 MT per month. By 2020, he progressed to become an authorised dealer, and today records monthly sales of over 563 MT, demonstrating a fivefold growth within four years. His journey has been strengthened by strong family support, particularly through his wife’s entrepreneurial contribution, which has added discipline and customer-centricity to the business.

Over time, he has expanded his network by onboarding 7–8 retailers and engaging over 25 contractors under the Rewards Connect initiative, while actively conducting contractor meets and driving brand visibility at the grassroots level. Supported consistently by the Company’s sales team, his journey exemplifies the spirit of partnership, perseverance and shared growth that defines the ‘Heroes of Adani Cement’ initiative.

Image placeholder — Adani CNG station branding

Content that Resonated with Millions

Curated content for Children’s Day, International Men’s Day and the Hero series garnered a collective 25 million+ views. By blending meaningful storytelling with relevant themes, the initiative strengthened emotional connect, enhanced engagement and amplified brand visibility across digital platforms.

25 million+ Views Garnered
Image placeholder — Adani CNG station branding

Black Friday Campaign

Adani Cement’s Black Friday social media campaign delivered strong digital performance, achieving 29.3 million impressions, 26.8 million reach and over 86,000 engagements. The campaign resonated strongly with male audiences, contributing nearly 80% of total results. Focused targeting and compelling content enabled effective audience penetration, driving high visibility, engagement and measurable impact across key consumer cohorts.

29+ million Impressions
26+ million Reach
86,000+ Engagements
Image placeholder — Adani CNG station branding

Driving Brand Resonance through Sport

IPL Association

Adani Cement leveraged its association with the Indian Premier League to amplify brand visibility, reaching over 400 million viewers nationwide. By tapping into one of India’s most-watched sporting platforms, the initiative significantly enhanced brand recall, connected with diverse audiences and strengthened mass-market presence through high-impact engagement.

400 million+
Viewers Reached
WPL Campaign

Ambuja Cements’ WPL campaign championed strength and aspiration, reaching over 62 million people and generating 135 million views, strongly connecting with young India, especially aspiring women. The 'All Eyes on Gujarat' anthem drove strong digital engagement with 20M+ reach, 50K+ Instagram shares and 5M+ YouTube views, blending regional pride with compelling storytelling.

62 million+
People Reached
135 million+
Views Generated
Adani Marathon

Adani Cement enhanced brand visibility by partnering with the Adani Marathon, leveraging a high-energy, community-driven platform to engage diverse audiences. The association enabled strong on-ground presence, reinforced brand recall and aligned the brand with themes of endurance, wellness and performance.

Image placeholder — IPL association brand visibility

Maximising Reach Through Multi-Platform Engagement

Adani Cement’s saliency campaign achieved extensive reach, engaging over 200 million audiences through a multiplatform approach. Strategic L-band placements during breaking news coverage ensured high visibility, while blockbuster sponsorships on Zee Cinema delivered over 50 million views in a single day. A six-week cinema campaign across 4,000+ screens further strengthened presence in priority markets. This was complemented by weather branding on news channels and always-on film integrations, alongside targeted outreach to 50 million+ consumers across key states, driving widespread visibility, deeper market penetration and sustained brand salience.

200 million+
Audiences Engaged
Image placeholder — Multi-platform OOH at railway station

Accelerating Reach through Quick Commerce

Adani Cement piloted its presence on quick commerce platforms, generating over 40 million impressions within just one week. Leveraging high-visibility digital storefronts across leading platforms, the initiative enhanced brand discoverability among urban, on-demand consumers.

40 million+
Impressions
Image placeholder — Quick commerce creative

Elevating Brand Presence through Films

Image placeholder — Diwali film
Diwali Film

Adani Cement's Diwali film pays tribute to the emotional essence of Indian homes, portraying Diwali as a celebration of values, memories and relationships that illuminate life. Titled Iss Diwali, Sirf Sajawat Nahi, Sahi Banawat Chuno, the film tells the story of Shikha, who cares for her home with warmth and devotion, seeing it as a living presence rather than a mere structure. Her simple rituals — lighting diyas, cleaning spaces and pausing in reflection — symbolise love, belonging and continuity.

Independence Day

Ambuja and ACC marked Independence Day with a heartfelt video campaign celebrating the spirit of freedom and resilience. Through emotive storytelling and strong national connect, the initiative reinforced brand purpose while deepening audience engagement and pride.

Channel Enablement

Adani Cement continues to strengthen its partner ecosystem through structured engagement platforms that celebrate performance, build trust and drive shared growth. By integrating recognition, rewards and strategic collaboration, the Company is fostering a future-ready network anchored in transparency, loyalty and long-term value creation.

Celebrating Partnerships, Performance and Prosperity with Dhanvarsha

Dhanvarsha is a unique quarterly flagship initiative launched this year that brings together Adani Cement’s channel partners, influencers and contractors to celebrate shared success through a comprehensive reward and recognition platform. Built on digital transparency, structured incentives and meaningful appreciation, the programme sets a new benchmark for stakeholder engagement in the industry. Evolving with each edition, Dhanvarsha recognises the individuals and families who contribute to Adani Cement’s growth, spanning the Gruh Laxmi Saubhagya Awards, Dhanteras Special Awards, and the Sankranti and Navotsav Dhanvarsha celebrations. Delivered through a seamless blend of digital and on-ground experiences, each programme engages over 50,000 stakeholders nationwide with more than 10,000 families participating in person. Dhanvarsha stands as a powerful symbol of partnership, trust and collective growth across the Adani Cement family.

50,000+
Stakeholders Engaged
10,000+
Families Participated

Amplifying Impact through Influencer Marketing

Adani Cement leveraged influencer collaborations during the Maha Dhanvarsha event, achieving a collective reach of over 2.5 million and generating 60,000+ organic shares within just two days. By partnering with relevant voices, the campaign amplified brand visibility, accelerated digital engagement and created authentic connections with wider audiences.

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CEO Club — Recognising High-Performance Dealers

Adani Cement recently hosted a series of high-impact engagements with top-performing channel partners across the country under the Dealer CEO Club platform. These interactions combined focused strategy discussions with celebratory recognitions, aligning business priorities while strengthening collaboration and trust. Partners were honoured for achieving record sales milestones, with CEO Club certificates presented to recognise sustained excellence. Leadership shared the Company's growth vision, including capacity expansion, premiumisation and enhanced demand-generation initiatives, alongside opportunities within the wider Adani ecosystem for dealers and the next generation. Discussions also covered enriched CEO Club privileges, regional engagement initiatives and productivity-led programmes, reinforcing a future-ready, performance-driven partner ecosystem built on shared ambition and long-term value creation.

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Gruh Laxmi Utsav

Adani Cement hosted its annual Gruh Laxmi Utsav dealer conferences across key regions bringing together over 3,500 participants. Held in Jaipur, Mumbai and Kolkata, the events served as a platform to engage channel partners, share strategic insights and strengthen relationships. The conferences reinforced collaboration, recognised partner contributions and aligned stakeholders with the Company's growth vision, fostering deeper trust and sustained engagement across the dealer network.

3,500+
Participants
Image placeholder — Gruh Laxmi Utsav celebration

Building Lasting Bonds

Ambuja Cements organised nationwide channel partner meets to celebrate relationships and reinforce alignment with the brand's positioning. Led by regional teams, these engagements recognised partner excellence and received strong appreciation across markets. With a distinctive family-oriented approach, the Company also acknowledged the support systems behind its partners, strengthening the sense of belonging within the extended Ambuja family.

Celebrating Partnerships through Festive Engagement

Adani Cement strengthened channel relationships across festivals through impactful counter branding and curated festive gifting for partners. The initiative enhanced in-store visibility, reinforced brand recall at the point of sale and fostered goodwill, deepening engagement and loyalty across the channel network.

Annual Dealer Conference 2025 — Strengthening Partnerships

The Annual Dealer Conference 2025, held in Jaipur, brought together dealer communities from North Bihar and Jharkhand to celebrate partnership, performance, and shared progress. The event recognised outstanding dealer contributions, created space for meaningful interactions, and reinforced the spirit of collaboration that drives Adani Cement forward. With engaging sessions and memorable moments, dealers and their families experienced a strong sense of pride and belonging as part of the Adani Cement Parivaar. The conference also reaffirmed Ambuja Cements’ continued focus on deepening trust, enabling mutual growth, and building a stronger future alongside its valued channel partners.

Celebrating Engineers, Strengthening Connections

Adani Cement marked Engineers' Day with a 30-day campaign throughout September, engaging construction professionals and B2B customers across India. In partnership with 40+ national and local professional bodies, the initiative delivered over 80 technical sessions led by internal and external experts, reaching 4,500+ participants. More than 10,000 professionals received personalised photo frames, fostering deeper connections. The campaign also served as a platform to showcase the Company’s comprehensive portfolio including cement, RMX and allied products, enhancing engagement, knowledge sharing and brand affinity within the professional community.

Image placeholder — Gruh Laxmi Utsav celebration

Driving Contractor Engagement at Scale

The Reward Connect online redemption window witnessed record-breaking participation from contractors. Enabled by seamless E-KYC verification integrated with government portals, the process ensured efficiency and authenticity. Conducted in two regional phases, the programme saw over 90,000 contractors participate, redeeming more than 156,000 gifts and 50.83 crore points—the highest response to date.

Building on this momentum, a targeted campaign featuring top redeemers has been launched to promote premium products, highlighting enhanced rewards and point multipliers, thereby strengthening engagement and driving preference for highervalue offerings under the contractor loyalty programme.

90,000+
Contractors Participated
50 crore+
Points Redeemed
Image placeholder — Gruh Laxmi Utsav celebration

Adani Cement Playing Cards - Storytelling through Shared Pride

Adani Cement transformed a simple festive gesture into a meaningful storytelling initiative through the launch of customdesigned Adani Cement Playing Cards, created as memorabilia to celebrate togetherness, pride and shared identity. Distributed during Diwali as Shagun to stakeholders, dealers and families, each card captures a story from the Company’s journey spanning its oldest operational plant at Lakheri, future-ready plants, academia–industry collaboration and flagship initiatives such as NirmAAAnotsav, Dhanvarsha and SamvAAAd. What began as a festive keepsake evolved into a powerful symbol of who the Company is: a team that builds trust like it builds infrastructure— on strong foundations, enduring partnerships and shared values. By turning everyday cards into carriers of heritage and purpose, Adani Cement reinforced that its story is not just about cement, but about the people, places and pride that continue to build the nation— one card, one plant and one story at a time.

Image placeholder — Gruh Laxmi Utsav celebration

Product-led Communications

Adani Cement strengthened its brand presence through a cohesive mix of cultural activations, creative refreshes and multi-channel media strategies. By integrating onground engagement with highimpact campaigns, the Company enhanced premium positioning, deepened consumer connect and drove consistent brand recall across diverse platforms.

A new digital video campaign on premium products surpassed one million views within three days, while a Father’s Day influencer initiative achieved over 1.5 million views and strong organic engagement. Further amplification came through sports marketing during the India–England Test Series, with on-ground branding across pitch mats, jerseys and sight screens, extending premium messaging to nationwide audiences, supported by targeted regional radio outreach.

Strengthening Brand Equity through Creative Refresh

New creative assets were developed for Ambuja Plus and ACC Concrete+, reinforcing brand identity and enhancing market differentiation. The refreshed communication highlighted product strengths with sharper messaging and compelling visuals, driving stronger recall, improved customer connect and elevated brand equity across key markets.

Image placeholder — Gruh Laxmi Utsav celebration

Driving Premiumisation through Multi-Channel Engagement

360° Media Strategy Driving Premiumisation

Adani Cement executed a comprehensive 360° media strategy to strengthen the positioning of its premium portfolio. Digital video campaigns for Ambuja Kawach and ACC Gold delivered over 180 million views across platforms, while high-impact outdoor branding reinforced key product benefits such as water-repelling properties. Innovative audio advertisements triggered post-UPI transactions extended reach across 8 states via 1.2 million soundboxes. Further amplification came through premium ad placements across 4,500+ cinema screens, reaching over 300 million audiences.

4,500+
Cinema Screens with Premium Ad Placements
300 million+
Audiences Reached
Image placeholder — Ambuja Kawach premium product visual
Driving Premiumisation through Outdoor Visibility

Adani Cement strengthened the positioning of its premium portfolio through high-impact outdoor branding. A strategic mix of high-rise wall paintings, hoardings and gantries ensured strong visibility across key markets, reinforcing product differentiation and enhancing brand recall.

Image placeholder — Premium outdoor branding and gantries

Channel Finance

Ambuja Cements continues to expand its Channel Financing Facility in collaboration with leading banks such as State Bank of India, ICICI Bank and Yes Bank. The facility is designed to address the working capital needs of dealers and distributors through accessible and flexible financing options that enable smoother operations and sustained business growth.

Depending on the banking partner, the programme offers competitive interest rates and minimal to nil upfront costs. While ICICI Bank and Yes Bank provide unsecured credit without the need for collateral, SBI offers the benefit of low entry and renewal charges. The end-to-end process is digitally enabled, ensuring faster approvals and minimal documentation, allowing channel partners to access funds efficiently and focus on scaling their businesses.

Engineers and Architects

Ambuja Cements is supporting the Executive Excellence Programme (EEP), a national capacitybuilding initiative under Skill India and Manthan, to strengthen the capabilities of engineers and architects shaping India’s infrastructure growth. Delivered in collaboration with IIT Kanpur, IIT Gandhinagar and IISc Bangalore, EEP offers intensive residential learning focused on sustainable construction, asset management and emerging technologies. Since its inception, the programme has trained over 2,000 professionals, including 175 participants in 2024, helping build a future-ready talent ecosystem that supports the Company’s broader stakeholder and channel network.

Celebrating the Minds Behind Iconic Infrastructure - Engineers’ Day

On Engineers’ Day, Ambuja Cements celebrates the engineers who answer the most critical question in nationbuilding— how to build. Across engineering, logistics, sales and sustainability, the Company’s engineers work collaboratively to deliver solutions that combine scale, precision and responsibility. Their efforts have supported some of India’s most iconic infrastructure projects, including the Chenab Bridge, Atal Setu, Bharatmala corridors, Marine Drive and the JJ Flyover—structures that symbolise resilience, innovation and progress. Guided by the spirit of #Reimagination, engineers at Ambuja Cements continuously learn, unlearn and re-engineer processes to embed sustainability and long-term accountability into every solution. By honouring its engineers as the invisible hands behind the nation’s most visible achievements, the Company recognises their pivotal role in building not just enduring structures, but a future that stands strong for generations to come.

Sustainable Supply Chain: Building Resilient Ecosystems through Partnership and Shared Growth

The Company is engaged with a vast and diverse supplier ecosystem, comprising large enterprises, MSMEs, contractors, transporters, and service providers. This engagement is not transactional in nature; it is anchored in long-term partnerships that create shared value for the business and its value-chain partners. By deliberately integrating local suppliers and service providers into our supply chain, the Company contributes to grassroots enterprise development, livelihood creation, and regional economic resilience. Currently, up to 89.41% of procurement is sourced from local enterprises, enabling sustained income. As these suppliers scale alongside Adani’s projects, they generate multiplier effects that strengthen local economies, build capabilities, and improve financial stability for communities. This sustainable supply chain approach is complemented by a strong foundation of responsible and transparent supplier governance. The Company has established a structured framework to promote ethical conduct, safe working conditions, environmental stewardship, and compliance across its supply chain. Through a Supplier Code of Conduct, ESG-based screening for new suppliers, periodic assessments of existing suppliers, and focused capacity-building initiatives, the Portfolio seeks to progressively elevate sustainability standards while supporting suppliers in their transition journeys. Rather than serving as a gatekeeping mechanism alone, these processes are designed to enable supplier improvement, long-term alignment, and shared risk management.

Our suppliers are not only partners in project execution but also stakeholders in a broader development agenda one that advances economic opportunity, strengthens local enterprise capabilities, and contributes meaningfully to India’s sustainable growth trajectory.

Relationship Management

Ambuja Cements recognises that strong, long-term relationships with business partners, suppliers, contractors and channel partners are essential to sustaining competitiveness and unlocking new growth opportunities. The Company promotes collaboration and transparent information sharing to strengthen supply chain agility and responsiveness. As a customer-centric organisation, Ambuja Cements actively listens to customer needs and integrates evolving expectations—particularly around sustainability—into its decision-making. By building trust, reliability and stakeholder loyalty, the Company reinforces its brand reputation and supports long-term business resilience and success.

Image placeholder — Relationship Management
11,305
Suppliers
99.21%
Local (Indian Suppliers)
23
Foreign Suppliers
89.41%
Directly Sourced from Within India
6,781
Total Suppliers Assessed in FY 2025-26
03
Suppliers Found Non-compliant
76%
Directly Sourced from MSMEs

Supply Chain Visibility

Ambuja Cements has enhanced supply chain transparency through a real-time, AI-enabled tracking platform supported by analytics and machine learning. With ~95% coverage, the initiative is improving GPS accuracy, reducing vehicle diversion, optimising logistics costs, and strengthening shipment distance accuracy while lowering freight leakages. Customers now benefit from improved shipment visibility, including estimated arrival updates through the Company's mobile app and SMS alerts.

In parallel, the Company is automating in-plant logistics to streamline dispatch and reduce loading time, with a long-term focus on end-to-end logistics automation.

Supply Chain Planning and Optimisation

To manage the scale and complexity of its operations, Ambuja Cements has implemented a robust sales and operations planning framework using a linear programming model with monthly planning, weekly refinements and daily tracking. To enable sharper source selection and real-time decision-making, the Company is developing an advanced planning model with dynamic order allocation. The system considers order size, delivery status, total cost, inventory availability, vehicle readiness, transit stock, committed timelines and order clubbing potential—strengthening agility while improving service levels and cost efficiency.

Image placeholder — Supply Chain Planning and Optimisation

Procurement

Ambuja Cements has strategically reorganised its techno-commercial team to improve alignment, technology adoption, supplier relationship management, cost optimisation, risk mitigation, performance metrics and process design. The function has also scaled digital procurement interventions, including Ariba e-auctions for aggregates and sand across select locations, supported by vendor training and engagement to drive participation. Additionally, the Company introduced a locally developed Digital NFA Portal to replace the earlier platform, delivering savings of `136 per document while ensuring secure internal data storage.

Image placeholder — Procurement

Tailor-made Solutions for Stakeholders

Stakeholders
Services
Customers

IHB Meets

Individual House Builder (IHB) meets are designed to guide customers on construction best practices, appropriate material selection and sourcing, as well as the latest trends, enabling new and prospective users to make informed decisions.

5.81 lakhNew IHB Customers

Site Services

On-site services are provided to support the construction of strong and durable homes through the adoption of appropriate techniques and best practices. These include Instant Mix Proportion (IMP) for scientifically proportioned concrete mixing, Modular Curing Solutions (MCS) that enable curing with zero water usage, and Architectural Drawing (AD) services to ensure proper planning and design, particularly in rural areas.

49,088Services Given
Professionals

Technical Lectures

To engage professionals, regular technical lectures and knowledge sessions are conducted, featuring both internal and external experts.

9,794Knowledge Meets
17,035Coverage

Plant Visits

Plant visits for professionals help build trust, demonstrate transparency and strengthen relationships, positioning the AAA brand as a preferred choice.

23Plant Visits
531Coverage
Image placeholder — Stakeholder engagement event Image placeholder — Professionals on site
Contractors
Skill Building Workshops

Plant visits for contractors enhance their understanding of cement manufacturing processes and provide valuable insights into industry trends, inspiring new ideas for project execution. Complementing this, Ambuja Cements conducts skill-building workshops aimed at strengthening contractors’ technical capabilities in construction practices. These workshops cover areas such as steel detailing and estimation, project management, earthquakeresistant construction, rainwater harvesting and quality concrete. Upon completion, participants are awarded certificates recognising their enhanced expertise.

29,319 Contractors
3.43 lakhContractors Enrolled in the Rewards Connect Loyalty Programme
Mega Events

Mega events strengthen relationships with contractors by providing opportunities for networking and peer motivation, while also recognising and appreciating their valuable contributions to the Company.

237Mega Events
29,718Coverage
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