11. Leveraging digital technology to drive business value
Our expanded footprint in the digital space is acting as an enabler of our business objectives. Firm-wide implementation of digital technology is ensuring and driving sustainable growth, customer satisfaction, continuous productivity improvement and employee engagement.
We have introduced ‘1Channel’ CRM for our sales force with advanced and value-added features like geo-positioning of channel counters, RMIS entries, etc. This has helped us in deeply engaging with our channel partners and gathering timely market intelligence.
We have introduced ‘Sellina’, an Artificial Intelligence platform providing daily actionable insights to the sales personnel. These valuable inputs help them take decisive actions on core KPIs and focus on under-performing areas. It also facilitates quick comparison of key metrics with those of peers.
We have introduced a loyalty program for the influencer community (contractors), where the top 20 contractors associated with sales and service engineers have been mapped. Contractor loyalty program has shed light on the functioning and requirements of the influencer community, which recommends our products and services to the Individual Home Builders.
To enable a safe working environment within the plant and surrounding premises, we have rolled-out a QR code-based ‘Boots on Ground (BOG)’ application, which tracks daily visits of officers and captures information, generates and transmits reports on any discrepancies or divergence from routine and normal work procedures and safety requirements within the premises.
We are working towards digitizing the brand experience and testing viability of implementing Robotic Process Automations (RPA) in the areas of Integrated Supply Planning, Connected Logistics & Automation of workflow processes. We are also looking to increase our e-Commerce marketplace presence and provide options to end-buyers to browse and purchase our products and avail our services, from the comfort of their homes.