Intellectual Capital
Unique challenges demand Unconventional Solutions.
There is a huge pressure on natural resources and growing demand for the materials for industrial and domestic consumption due to ever-increasing population. Thus, in order to serve this growing population sustainably, we adopt new technologies, sustainable products and solutions. Ambuja has always strived for enhancing the quality of products and services through technological application and innovation. Our Ambuja Knowledge Centers and other knowledge initiatives are the catalytic factors for creating maximum value for our customers through a diverse portfolio of sustainable products and services.
Launching innovative Products and Solutions.
Ambuja forayed in developing low carbon products long before it became the need of the hour, and also became the first Indian cement company to adopt Environmental Product Declaration (EPD) to establish its product line for sustainable construction, that also enables informed sourcing decision by the customers.
Continuing its stride to develop sustainable solutions for the customers, Ambuja launched 14 new products and services in 2019. These products include 8 types of Ready Mix Concrete (RMX) and plaster application based products (RoofCrete, SuperCrete, FibreCrete, ColumnCrete, FoundationCrete. FibrePlast, Plazto, BagCrete), 5 décor, leakage-proofing and tile adhesive application based solution products (Ambuja Tilocol VT, Ambuja Tilocol MT, Ambuja Tilocol ST, Ambuja SeelanSeal, Ambuja ColorSave Wall Putty), and 1 PPC cement product (Ambuja Kawach) with high strength and water shielding properties.
Ambuja is also member with industrial associations to voice the need for development of country specific green product declaration and standards for the cement industry products and services. This can benefit the environment by reducing pressure on virgin and mineral materials as well as all industry players by reward and recognition scheme. The Company constantly strives to set the benchmark for its product quality by focusing on responsible product design, raw material consumption, sustainable fuel mix and innovative product development.