Ambuja Cement | Annual Report 2020-21

Frequent and effective engagement with stakeholders allows us to integrate their expectations in our strategy template.

We believe such a process helps strengthen stakeholder trust in our brand

Identification and prioritisation of stakeholders

Stakeholders directly/indirectly impacted or influenced by business activities
Stakeholder inclusivity
Business dependency and criticality of the stakeholder
Peer companies’ stakeholders

	Shareholders and investors	Dealers	Suppliers	Customers	Employees	Community and NGOs	Government and regulatory agencies	Media	Construction professionals	Industry associations
Key issues/ expectations	Economic performance Apprehension to invest in the cement sector owing to oversupply Public advocacy on green cement Cost savings and optimum resource utilisation	High level of customer satisfaction Dealers’ network Maintaining brand reputation	Transparent procurement system Suppliers’ knowledge programmes to reduce their risks Addressing supplier grievances Supplier network	Affordable branded products Customer satisfaction and retention Climate strategy to reduce products’ environmental impact Product use knowledge to save resources, with less impact on the environment	Healthy and safe workplace Employee leadership and development programmes Regulatory compliance	Continued positive engagement Sustainable mining, water conservation and land reclamation practices Health and safety of stakeholders in operations and logistics	Regulatory requirements and compliance Product innovation and standards for minimising resource utilisation	Transparent disclosure Information sharing	Right product selection Process of good construction Troubleshooting Knowledge on product quality and applicability	Issues faced by the Company/industry Need for policy interventions Policy advocacy to promote Sustainable Development practices in business and value chain
Engagement process	Annual General Meeting (AGM) Annual report Quarterly media releases Investor presentation Annual earnings call	Channel satisfaction survey Grihalakshmi conference Annual meeting Marketing meetings	Suppliers’ meet Periodic interaction and assessments	Technical Services team camps Workshops Seminars Site visits	Employee engagement survey Function-specific meetings and newsletters Magazines — I CAN Townhall and events	Ambuja Cement Foundation (ACF) Community Advisory Panel (CAP) Site-specific impact assessment	Meetings Communications on proposed legislations	Press briefings Events Site-specific impact assessment Community Advisory Panels (CAP)	Ambuja Knowledge Centres	Meetings Policy papers Tele-conferences Delegation
Frequency	Held one-on-one shareholder interaction when requested	Once in two years (survey) Annual/continuous process	Spread across the year	Spread across the year	Once in two years (survey) Continuous process/ quarterly/monthly	Continuous process	Continuous process	Need-based Site-specific impact assessment, once in three years at each site	Continuous process	Need-based
Company response	Collaborated with different stakeholders to promote sustainable products Positive vibrations in the Indian economy and government initiatives like ‘Make in India’ and ‘Smart Cities’ increased the demand for cement Deployed innovative approaches such as sea transportation to encourage cost savings	Various engagement activities and feedback mechanisms are conducted to measure and monitor channel partner satisfaction (NPS and Satmetrix, among others)	Systematic efforts are made to build and maintain long-term relations with suppliers Regular focused group approach is followed to strengthen supplier relationships, listen to and address transporters’ concerns Handholding is provided for vendor development through our supplier assessment practice	Ambuja Cement is developing sustainable products and services that reduce the consumption of energy and other resources for the customer. This will also lead to increased customer satisfaction and retention, alongside enhanced brand image Our knowledge sharing initiatives create great value for our customers and end-users	Various safety awareness programmes; ‘Zero Harm’ is one of our priorities Training programmes conducted to nurture leadership at all levels Transformational initiatives like ‘I Can’ drives the right mindset in the Company’s leadership	ACF attends to the needs of the community Our Skill and Entrepreneurship Development Institutes (SEDIs) foster self-employment and livelihood development Water conservation projects, land reclamation and biodiversity action plans Social Return on Investment (SROI) study conducted for our SEDI projects revealed returns in the range of 4 to 8 times the investment in Kodinar (Gujarat), Nagpur and Chandrapur (Maharashtra), Sankrail (West Bengal), Chirawa (Rajasthan) regions	Ambuja Cement ensured compliance in all areas New emission control equipment is installed to comply with standards for the cement sector in India Product innovation and BIS certification are proactively followed	Engage with the media through various events and conclaves Media releases for new initiatives Webinars with internal and external stakeholders Print, television and online media advertisements	We engage in providing training to construction professionals on regularly Our digital platforms also help us to stay connected with construction professionals to discuss various technical and practical upgrades in the sector	Through industry associations, we discussed various sector-specific issues on sustainability topics like carbon emission reduction, new groundwater guidelines, other environmental regulations etc. We also submitted our representations to government authorities through these associations

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