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CUSTOMER SUPPORT

The Ambuja journey has always focused on our customers. Our approach in the market place is focused on giving our customers the greatest value. This foundation is supported by our continuous efforts to provide the best quality product, accompanied by the best marketing and technical support. Customer Support Group (CSG) offers guidance and support to targeted segments as per need of that segment. This includes broadly:
  • Awareness programs
  • Training and Skill Development
  • Knowledge Sharing
CSG supports the customers in assuring, demonstrating, providing guidance for making stronger construction. Customer Support Engineer (CSE) meets customers during construction site visits, at channel partners’ shop, during awareness programs like Individual House Builder (IHB) Meets, Group Meet, etc.
Awareness Initiatives

Site Visits
CSE visits construction sites either by collecting list of channel partner’s customers or on his own. During visit, he gets opportunity toobserve construction, material quality and construction practices etc. He discusses with customer, contractors and offers suggestion, guidance to improve practices for stronger construction:
  • Use of Portland Pozzolana Cement.
  • Use of other ingredients (Alccofine, Concrete bricks) / adopt different practices (Modular Curing, Insulated Wall Method) for sustainable construction
  • Safety while working on site
  • Influencing masons for adopting correct practices to make strong & durable structures.
Awareness Programs
CSG organizes awareness programs for customer where in a customer can know and understand how he can observe & monitor ongoing construction with help of simple but effective demonstrations. The programs are either in form of meeting or demonstrations. The customer participation is either through nomination from channel partner or individual invitations (identified during site visit by CSE). These programs give opportunity for active interaction with customer and help getting valuable feedback from them.


Foundations - Ambuja Knowledge Initiative

The Ambuja Knowledge Initiative is an endeavor to seek the patronage and partnership of the Architecture and Engineering Community (AEC) for the wonderful world of Cement and Concrete. The underlying ambition is to create a holistic resource basin on the subject of cement and concrete that intends to offer Architecture,
Engineering and Construction professionals various platforms of information, inspiration and interaction.

At Ambuja Knowledge Centre, professionals are invited to share, exchange knowledge to fellow professionals. During workshop, participants understand & learn on use of construction materials, methods & machines which can be adopted for durable & sustainable construction.