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OUR EMPOWERED PARTNERS
Corporate Social Responsibility (CSR) has always been an integral part of Ambuja Cements Ltd. (ACL). The Company’s vision of CSR is translated through Ambuja Cement Foundation (ACF) which implements programmes and activities in all ACL manufacturing sites.
SO 1
The host communities are one of the most important stakeholders for the Company. Their needs and priorities are ascertained through Participatory Rural Appraisal (PRA). Based on this, each location has developed a thrust area ranging from water resource management, agro based livelihoods, health, education or women empowerment. All the programmes are designed, developed and implemented with the direct participation of the community members. ACF projects are in complete sync with the requirement of the region involving people at every stage of project development. We believe that involvement of people coupled with hand holding support leads to progressive programmes which are sustainable in future.

The programmes at ACF are owned by people. We have developed a tool, the Social Engagement Scorecard (SES) which rates the initiatives of the Company across locations through the methodology which collects information and reviews the work through detailed group discussions and interviews. In 2013, all the locations scored in the range of 75% to 100% indicating positive reviews. Besides ACF’s continuous engagement through community development programmes, we also have established Community Advisory Panels (CAP) at each location.

The Company has spent ` 52.57 crores during the year 2013 on CSR activities which is over 4% of the Company’s net profit.