‘Waste’ as Wealth
As an organisation, Ambuja is conscious about creating a positive impact on our environment and society. It is our constant endeavour to find ways to bring about change that will positively impact the environment without compromising our operational standards. Safe waste management is one of the biggest environmental challenges faced by the country today. Ambuja is aiming to provide state-of-the-art waste management services to the industry and society through waste co-processing in cement kilns under our Geocycle brand. We aim to utilise wastes from different industrial, agricultural, and municipal sources as alternative fuels and raw materials (AFR) that can help in conserving scarce conventional fuels used in our kilns and captive power plants (CPPs), to achieve our goal for sustainable development and mitigation of climate change. The quality of the end product, operational control and occupational health & safety of the employees remain the chief concern during co-processing. Co-processing helps in substitution of fuels, recycling and elimination of waste, and also facilitates the scientific destruction of wastes that cannot be recycled and/or reused. In some cases, trial runs becomes necessary for regulatory approval. Business advantage accrues in the form of energy costs, energy security, and reduced consumption of scarce resources. Ambuja has been working with Geocycle to expand waste streams and ensure that they are available & used efficiently through better sourcing and marketing. Other measures by the Company include advocacy for enabling a policy framework to promote the use of AFR; plant AFR potential profiling; installation of infrastructure & machinery for handling and storage of AFR; and testing facilities for AFR. Waste consumption increased substantially in 2014. The range of waste streams also increased significantly and catered to new customers.

With higher utilisation of alternative fuels and raw materials, Geocycle has also made significant contribution towards replacing traditional fuels. The year 2014 also marked the year of the final set up of our pre- processing platforms in four locations.

New and more automated installations will enable Geocycle to accept varied waste streams from across India & make them compatible for co-processing in kilns. Geocycle has also focused on strengthening the ACert implementation for comprehensive assessment of all operations related to co-processing.
Co-processed Waste

Geocycle has been instrumental in co-processing 1.78 lakh tonnes of alternative fuel in 2014 as compared to 1.74 lakh tonnes in 2013. Through this activity, Ambuja decreased the negative impact of the waste on the environment. It also decreased its overall ecological footprint by reducing its reliance on natural resources. Apart from co-processing agricultural and industrial waste and that obtained from the public sector, we have also provided solutions for sorted municipal waste under the aegis of the Geocycle brand.