Interview with MD & CEO, Mr. Ajay Kapur
MD & CEO Ajay Kapur comments on the importance of Sustainability and the Company’s priority in this aspect.

Q 1) Please elaborate on Ambuja’s role with respect to Sustainability?

Ans. At Ambuja, Sustainability is omnipresent as reflected in our vision statement- “to be the most sustainable and competitive company in the industry”. While ensuring shareholder benefit over the years, safe operations, environment conservation and social well-being have also been at the core of our philosophy. This approach has been adopted in every facet of Ambuja's activities - business strategy, leadership, natural resources, health, safety, ethics and all stakeholders.

Q 2) Brief us on the steps initiated by Ambuja overall to reduce carbon footprint?

Ans. In 2014, we made a significant achievement in the usage of alternative fuels and raw materials wherein we achieved 3.95 % of TSR (8% increase over 2013). Notably, our Bhatapara Line II kiln contributed maximum GAV (~12 cr) during the year. We also burnt 34,876 tonnes plastic in our kilns in 2014 which is 1.02 times of total plastic thrown in the market by the Company in terms of packing bags. Furthermore, we generated 4.5% of energy from Renewable Energy sources.

Continuing further, we maintained PPC production in excess of 90% continuing our focus on production of
environment friendly Fly Ash based cement. We achieved ~29% Fly Ash absorption in 2014. The total quantity of Fly Ash to the tune of 5.8 MTPA has been utilised in the year 2014 for production of cement. This has helped to reduce the clinker factor (CF) from 75.15% in 2006 to about 67% in 2014. CF improvement plans are in place which include clinker quality improvement, gypsum optimisation, usage of aid mixtures, usage of ground Fly Ash etc. A clear focus has been on fuel mix, gypsum mix, alternative fuel resources like usage of wastes and industry rejects, higher Fly Ash consumption and maintenance cost.

Q 3) On a larger scale how can civil society and other relevant stakeholders be engaged? What measures has the Company taken in this aspect?

Ans. Our pan-India CSR activities encompass women empowerment through Self Help Groups (824 numbers in 16 locations), Skill and Entrepreneurship Development Institutes (for 45 trades at 16 centres), agro-based livelihood creation, education, water resources management, and others.

The Company’s endeavour still continues to emerge as among the world’s most water positive Company. A combination of various programmes and revolutionary methods such as check dams, river linking, micro and drip irrigation, and conventional dams are employed for water resource management. Through rainwater harvesting, large quantities of water were collected that