PR 5
The Customer Support Groups from the 3 regions of the Company have carried out consumer surveys and have framed the Customer Satisfaction Index based on their surveys. The Company also carried out Nielsen Brand Equity Study - a globally recognized standard for understanding customer preferences.
PR 6
The Company’s Advertising &
Communications are governed by Advertising Standards Council of India
(ASCI) norms. Before eleasing the communication the Company checks the accuracy of the facts & technical content in the advertisements so as to provide the correct information to the Company’s customers.
PR 3
The Company is complying with all the requisite statutory requirements as mandated by Bureau of Indian
Standard (BIS), Weights and Measures norms. All cement bags carry toll free
numbers for customers to contact in case of complaints or any information.
PQM team also carries out testing of cement bag sample from all regions every month to check its quality and
bench marking every quarterly.

CUSTOMER SUPPORT
Customer Support Group (CSG) offers guidance and support to targeted segments as per need of that segment. This includes broadly: Awareness programs Training and Skill Development Knowledge Sharing CSG supports the customers in assuring, demonstrating, providing guidance for making stronger construction. Customer Support Engineer (CSE) meets customers during construction site visits, at channel partners’ shop, during awareness programs like Individual House Builder (IHB) Meets, Group Meet, etc. Awareness Initiatives:
Site Visits:
CSE visits construction sites either by collecting list of channel partner’s
customers or on his own. During visit, he gets opportunity to observe
construction, material quality and construction practices etc. He discusses with customer, contractors and offers suggestion, guidance to improve practices for stronger construction:
  • Use of Portland Pozzolana Cement.
  • Use of other ingredients (Alccofine,
    Concrete bricks) / adopt different practices (Modular Curing, Insulated Wall Method) for sustainable construction
  • Safety while working on site.
  • Influencing masons for adopting correct practices to make strong & durable structures.
Awareness Programs:
CSG organizes awareness programs for customers wherein a customer learns and understand how to observe & monitor ongoing construction, with help of simple but effective demonstrations. The programs are either in form of meeting or demonstration.

The customer participation is either through nomination from channel partner or through invitations during site visit by CSE. These programs give opportunity for active interaction with customer and help getting valuable feedback from them.
Foundations – Ambuja Knowledge Initiative
The Ambuja Knowledge Initiative is an endeavor to seek the patronage and partnership of the Architecture and Engineering Community (AEC) for the wonderful world of Cement and Concrete. The underlying ambition is to create a holistic resource basin on the subject of cement and concrete that intends to offer Architecture, Engineering and Construction professionals various platforms of information, inspiration and interaction.
At Ambuja Knowledge Centre, professionals are invited to share, exchange knowledge to fellow professionals. During workshop, participants understand & learn on use of construction materials, methods & machines which can be adopted for durable & sustainable construction.
Ambuja Cements Limited